Philip Hubertus Brückengärten 34 63329 Egelsbach (near Frankfurt/Main) Germany philip@hubertus.net www.hubertus.net

	I'm a Senior Product Manager for the HERE Location Platform.   The HERE Location Platform offers SDKs and APIs in the cloud which connects a broad range of devices and software with intelligent maps. Build apps for iOS or Android, connected car, or enterprise solutions on top of our maps, geocoder, places, directions, and traffic services.   My role is primarily outbound focused. I take the product to market and support sales activities by preparing and communicating product materials. I explain the value and benefits of technical product features to a user and business audience. I use customer feedback and do additional market research to translate user and business needs into product stories, so the team can build and improve the product against these. I analyze the business side of the product looking at questions like: What are the revenues created with the product? What is the usage and value of features? What do sales teams need to sign up customers? How can the bottom line be increased? With these insights I define product vision and mission, focus areas, and context to ensure that the product team works towards a common goal.   My expertise covers product marketing and communications. I worked at global digital agencies for over 7 years. I worked in customer facing roles and managed the integrated implementation and execution of consumer and business customer acquisition and retention campaigns across digital and traditional channels and media.   I hold a Master of Arts degree in Marketing & Business Administration from Wiesbaden Business School (RheinMain University of Applied Sciences), Germany.   Specialties: Digital products, product communications, global collaboration and working with remote teams, customer and partner relationship development.

	Senior Manager Product Management - HERE Location Platform HERE (a Nokia business), Frankfurt Germany & Berkeley USA April 2015 to present I manage the HERE Location Platform offers SDKs and APIs in the cloud which connects a broad range of devices and software with intelligent maps. Build apps for iOS or Android, connected car, or enterprise solutions on top of our maps, geocoder, places, directions, and traffic services.   Achievements (so far): Defined Search product strategy Actively supporting customer opportunities in the Bay Area About HERE At HERE we build maps for people to navigate their life and for businesses to make smarter decisions based on locations of customers and assets. HERE is creating digital maps for more than 30 years and is formerly known as NAVTEQ and Nokia Location & Commerce. HERE maps can be found in 4 out of 5 in-car navigation systems in North America and Europe. Customers include BMW, Garmin, Toyota, Mercedes-Benz, Honda, Magneti Marelli, Continental, Microsoft, Yahoo, Amazon, SAP, Oracle, and many more.   Manager Product Management - Geocoder, HERE Location Platform HERE (a Nokia business), Frankfurt November 2011 to April 2014 I manage the Geocoder product which provides global address search as part of the HERE Location Platform portfolio. Learn more about the product on developer.here.com/geocoder   Achievements: Defined product strategy and roadmap, as well as clear description of the Geocoder service's role within the Location Platform portfolio Build product communications portfolio: sales and product presentations for external & internal audiences, product white papers, API guide for developers, content for product web pages, webinars, customer testimonials and more Analyzed and published customer and market segmentation, competitor offerings and pricing structures to guide product portfolio positioning and channel strategy Defined new key features to enable broader /sales potential market as a result of market reasearch and customer engagements Delivered key contributions to secure significant customer wins Introduced quarterly product business reviews and defined KPIs to better tie roadmap to product value and potential in order to guide Agile development team priorities Successfully set up Geocoder service in China. Worked with Chinese partners and internal teams. Directly resolved logistical and legal challenges, and completed go-live criteria within a 12 week time frame   Manager Product Management - Location Based Services Platform NAVTEQ (a Nokia company), Frankfurt January 2009 to present I had product responsibility for the integration of map, location content, and traffic information into NAVTEQ's Location Based Services Platform offering.   Achievements: Managed global map display supporting enterprise, consumer, web, and mobile use cases Defined the inclusion of premium imagery products and points-of-interest content Defined traffic data inclusion, i.e. flow and incidents display, including definition of complex traffic data licensing entitlements covering over 30 international markets Requirements definition for global multi-language support of maps, search, routing, and traffic services About NAVTEQ NAVTEQ is the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world. NAVTEQ is a Nokia company.   Manager Product Management - Global Online Services NAVTEQ (a Nokia company), Frankfurt September 2007 to December 2008 Held product responsibility for global consumer facing Internet and mobile products, services, and functionality - this included the Map24 web portal and mobile application.   Achievements: Lead the transition and integration of the Map24 consumer products into the NAVTEQ direct-to-consumer product portfolio. Defined product strategy and roadmap, initiated and executed improvements of functionalities and user experience. Reactivated consumer marketing with minimal budget use, leveraging partnerships and existing e-newsletter subscriber base Defined Content Download Store front-end product. Delivered research results to help understand consumer user-driven needs for a future-focused content download experience that maximizes the lifetime value of consumers   Consultant CRM & Analytics Neue Digitale/Razorfish, Frankfurt September 2006 to August 2007 Defined digital communication concepts based upon CRM strategies and set up the agency's actionable analytics offerings.   Responsibilities: Set-up of CRM programs for clients to identify, segment, and target communication to consumers across digital channels like website, e-mail, media, or mobile. Defined KPIs for clients, consulting on the implementation of web analysis tools, using analysis methodologies to generate user and usage insights for optimized user experiences and marketing effectiveness. Client projects included Adidas, Audi, The Coca-Cola Company, Daimler-Chrysler, Nintendo of Europe, Philip Morris International, and 20th Century Fox.   About Neue Digitale /Razorfish Neue Digitale/Razorfish is a global digital marketing agency with a strong focus on creative executions across all digital channels: web, user experience, digital media, search, social media, mobile marketing, and e-mail   Director Data & Analytics MRM PARTNERS Worldwide, Frankfurt & London July 2005 to August 2006 Lead the team that delivered increasingly effective cross-channel CRM activities and direct communication campaigns for the GM brands Opel, Saab and Chevrolet in Germany. These CRM based activities included all consumer touch-points: dialog campaigns, e-newsletters, call center campaigns, promotions and events.   Achievements & Responsibilities: Provided best practice guidance across multiple marketing activities in the consumer and small fleet area Defined and managed the process of mass-customized consumer dialog campaigns with participation of more than 1,000 car dealerships mailing to near 1M households Key stakeholder of implementation of new CRM infrastructure and processes, integrating multiple data silos Supervised data related processes of campaigns; Managed client facing account managers in Frankfurt and the operational team in London About MRM Worldwide MRM offers digital, dialog and CRM-based marketing services and is a unit of the McCann Worldgroup, one of the world's largest advertising agency networks.   Manager Data Planning MRM PARTNERS Worldwide, Frankfurt & London January 2003 - June 2005 Successfully established MRM's data services and data driven marketing services unit in Germany. Revenues grew from low 6 figures to 7 figures under my leadership.   Achievements & Responsibilities Provision of data services and data driven marketing services to Opel in Germany; Drove CRM strategy development, using analysis of all available customer and prospect data streams; Re-definition of prospect & lead management processes based on a purchasing potential scoring model Defined the concept and infrastructure of an online re-qualification tool kit implemented for Microsoft, used as the key element of a dialog campaign Supervision of the production of Online campaigns for Microsoft for the Eastern Europe markets Managed client facing account managers in Frankfurt and supervising the operational team in London   Consultant Strategy MRM Zentropy, Frankfurt May 2002 to December 2002 Development of a customer relationship model for new car sales and definition of business requirements to execute on the model. This was part of the project for GM's international platform "Northstar" Analysis and consulting during the relaunch project for the German Opel (GM) dealer web site system Online marketing consulting for an online law portal offering individual law advise and customized contracts   Strategic Analyst MRM Zentropy, Frankfurt June 2000 - April 2002 Responsible for Onstar C@rWeb - a full functional demo of an in-car internet service - build within 5 weeks and presented to the public at the Frankfurt Motor Show IAA Developed a online dialogue strategy and implementation plan for the Opel e-newsletter, including the negotiation of a contract with a 3rd party service provider Developed a strategy and communications plan to support Opel's after-sales activities Analysis and consulting prior and during Opel's strategic marketing alliance with AOL   Associated Project Manager MRM Zentropy, Frankfurt March 2000 - May 2000 Initiated practices to optimize and ensure success of Opel (GM) online marketing efforts, including selecting and negotiating a contract with a 3rd party ad serving service provider.   Project & Account Management Lowe Lintas Interactive, New York City - USA September 99 - February 2000 Developed customer acquisition concept for UPS Document Exchange Managed build of Dell WebPC promotional website and online store integration Managed RCA Super Set Super Seats Sweepstakes online advertising and micro site Managed online advertising campaigns for Lego Mindstorms in Europe

	Master of Arts in Marketing & Business Administration (Diplom-Betriebswirt) Wiesbaden Business School (RheinMain University of Applied Sciences), Germany September 96 to January 2001 Final degree: 1.6 (1.0 being summa cum laude) Final thesis: "Marketing Strategies in the Age of the E-Customer" - degree: 1.0 (summa cum laude) Majors: product management, marketing, sales Relevant coursework: business administration (management, business law, HR, IT, purchasing & operations management, taxes, accounting)   University-entrance Diploma (Abitur) Schillerschule, Frankfurt August 85 to May 95 Final degree: 2.1 (magna cum laude) Majors: 'Economic, Politics & Society', and English. Minors: Mathematics and German

	German: native language English: fluent in speaking, reading, and writing French: basic knowledge Italian: basic knowledge

	Available upon request. Feel free to view the recommendations on my

	Regular guest lectures at Wiesbaden Business School about product management, digital marketing, multi-channel strategies, and CRM based marketing. Gamification, a Coursera course by Kevin Werbach, The Wharton School, Univ. of Pennsylvania. Oct. 2012, achieved 97.65 of 100 grade points.

last update: October 2012