Philip Hubertus
As a team we are currently looking to improve a core element of one of our products.
We have looked at competitors and how they structured similar elements. We looked at our metrics. But unfortunately without running a test, we won’t have the right kind of data to prove anything. We asked family and friends, and most important listened to what our users told us.
But the feeling of uncertainty doesn’t go away. So we are still discussing our options. We want to do it right. Can we?
 
"It's better to be 80% right today than 100% right tomorrow."
Becky Stein, Russell Reynolds Associates Inc.
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Where am I now?

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What am I working on?
 
After over 10 years in the digital marketing space on the agency side I'm now on the company side. Last year I joined NAVTEQ Connected Services who powers OEM branded navigation and mobility solutions to seamlessly connect devices like PNDs, mobile phones, desktops and in-vehicle navigation systems.
As a Product Manager and I have worldwide product responsibility for new Internet and mobile products, services, and functionality - this includes the recently acquired Map24 web portal and mobile application.

NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices and Internet-based mapping applications.

I'm discussing the latest trends in consumer focused location based services and mobility tools on my blog Loca Location.
Feel free to leave comments to share your thoughts or get in touch.
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